Now Oxfam is accused of branding older women who volunteer in its shops as ... trends now
Oxfam today was accused of branding its own volunteers 'TERFs' after the scandal over an advert which appeared to show JK Rowling as an 'anti-trans villain' as calls for boycott grew.
The video, which was shared online with charity's millions of supporters, featured three figures, two men and a woman, with evil-looking eyes.
But the woman appeared to look like the Harry Potter author.
Ms Rowling is understood to have seen the cartoon and liked a tweet criticising the depiction of the cartoon character. She declined to comment when approached by MailOnline.
Oxfam yesterday insisted it was not supposed to be based on anyone and said it would re-release a cut version of the cartoon. The version it later published had completely removed the scene.
But speaking today Maya Forstater, the co-founder of the Sex Matters campaign, said it sent a terrible message to charity volunteers and customers.
She told Times radio: 'I was shocked. It cuts to a picture which clearly looks like JK Rowling. It looks like it was traced from a picture of her at a premiere.
'Imagine working in Oxfam and sharing the same views as Jk Rowling and seeing that. The message would have been approved by Oxfam staff.
'People who are ringing up to complain are being told by Oxfam GB are being told this is broadly what their values are.
Ms Forstater and Ms Rowling are good friends and share similar views on women's rights
This picture of JK Rowling at the Fantastic Beasts: The Crimes of Grindelwald premiere in Paris in 2018 appears to be very similar to the cartoon woman depicted
'Yes there is a right to offend but there is not the right to make the work place hostile. Anyone who thinks sex is real and sex is important will fear for their job.
'If you look at the volunteer in Oxfam shops they are often older women that would be described as TERFs in that video.'
The cartoon character in the original appeared to resemble Ms Rowling's usual haircut and style, as well as a green dress she has been pictured wearing. A memorial poppy she wore in the real image - taken at a 2018 film premiere - is replaced with a badge, bearing the word 'Terf'.
The acronym stands for Trans-Exclusionary Radical Feminist, a view the author has denied having.
It came on the same day the charity was accused of hounding out a volunteer for defending the writer. A former worker - calling herself Maria - said she was accused of transphobia before settling with the charity, which apologised for its handling of the process.
Philosopher Kathleen Stock criticised the advert on Twitter today
The video is less than a minute long and was made for Oxfam by Bangalore-based Falana Films
Philosopher Kathleen Stock criticised the advert on Twitter today, saying: 'This has shocked me - a still from an Oxfam video, made in support of Pride month.'
Other Twitter users called for a boycott of Oxfam, alleging they would no longer be making donations to the establishment. Many also urged others to make formal complaints against the firm.
Today supporters of Ms Rowling said she should consider legal action against the charity over the video.
An hour after being by MailOnline about the similarities between the cartoon and the writer, Oxfam took the video down.
It then said: 'Oxfam believes that all people should be able to make decisions which affect their lives, enjoy their rights and live a life free of discrimination and violence, including people from LGBTQIA+ communities.
'In efforts to make an important point about the real harm caused by transphobia, we made a mistake. We have
