Heir to the Cadbury dynasty reveals how he built his own £14m chocolate business trends now
An heir to the Cadbury dynasty has revealed how he created his own £14million chocolate business without a penny of the £4.6billion fortune his family created.
James Cadbury was the target of playground taunts such as 'Curly Wurly' when he was a child on account of his surname, but now he's had the last laugh after following in the footsteps of one of his ancestors.
The 37 year old's great-great-great grandfather John Cadbury set up the family's business in 1824, and it has since gone from strength-to-strength, becoming the most popular chocolate brand in the UK.
However, due to his family's Quaker traditions and philanthropy, James hasn't benefitted from the multi-billion pound company that dominates confectionary in Britain today.
That hasn't stopped him making his own way into the world of chocolate, and he has now set up his own successful business through his own hard work - and even spurned the advances of admirers from Dragon's Den.
James Cadbuy, pictured, has set up his own £14m chocolate business without a penny of his family's money
He is following in the footsteps of his great-great-great grandfather, John Cadbury, who set up the Cadbury chocolate business in the 1800s
Speaking to The Sun, James revealed a passion for chocolate and his family's history prompted him to set up Love Cocoa, a confectionary firm which plants one tree for every bar sold.
The chocolatier took a circuitous route to business success though, as despite growing up five miles from the Bourneville factory where the now American-owned Cadbury still makes its products, he had no shares in the company.
His family's heritage was never far from his mind though. - at school he was taunted with the name 'Curly Wurly' by fellow pupils on
