Netflix's password-sharing crackdown sends new sign-ups up 102% trends now
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Daily sign-ups for Netflix surged in the first few days after the streaming giant's password-sharing crackdown came into effect, new data show.
After it began alerting subscribers of the crackdown on May 23, Netflix had the four single largest days of US user acquisition on record, according to research firm Antenna, which has been tracking the data since 2019.
On both May 26 and May 27, Netflix had nearly 100,000 daily sign-ups, and over the four-day period, average daily sign-ups reached 73,000, an increase of 102 percent from the prior 60-day average.
The news sent shares of the company up nearly 3 percent, to $421.50, in afternoon trading on Friday.
Daily sign-ups for Netflix surged in the first few days after the streaming giant's password-sharing crackdown came into effect, new data show
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