McDonald's sales rocket by 10.3% in a year thanks to viral milkshake inspired ... trends now
McDonald's has reported rocketing sales that have increased by 10 percent in a year, thanks to a viral milkshake inspired by a revived mascot and price increases.
Consumers flocked to try the viral Grimace shake, which was reintroduced by the chain as a tribute to the long forgotten mascot.
Grimace first appeared in the 1970s as part of a campaign designed for young children as a villain who stole people's shakes, but quickly morphed into a cheerful character.
During the month of June, the chain launched the drink which sparked a viral reaction on TikTok, boosting sales for the company.
As such, it has outperformed any of its U.S. rivals so far this year with same-store sales increasing 10.3%.
McDonald's has outperformed competitors thanks to a combination of the grimace shakes and an increase in prices across their restaurants
The whole birthday meal could be enjoyed with either their Big Mac burger, or with a portion of Chicken McNuggets
The most recent figures from Burger King show they also shot up in terms of sales, pushing up 8.7%.
Fried chicken outlet Popeyes reported growth of 5.6% and Wendy's climbed a further 7.2%.
New marketing campaigns like the Grimace milkshake as well as focus on core items like burgers and chicken are responsible for the climb.
According to the Wall Street Journal, McDonald’s said menu price increases and more customer orders also helped boost its U.S. sales.
The outlet also reported that Chief Executives at the company had warned the macroeconomic picture remained challenging around the world with inflation hurting restaurants and operators.
For the Grimace Milkshake, the company generated billions of views on TikTok with content showing people pretending to die due
