Tom Kerridge releases £215 Christmas dinner box (but there's no turkey, you ... trends now
Chef Tom Kerridge has been slammed by Britons after unveiling his Christmas dinner kit to serve four at a steep price of £215 - but buyers will have to cook it themselves and purchase vegetables, potatoes and extras such as stuffing or gravy.
The TV chef has increased the price of his delivery box, which can only be delivered on the 22nd or 23rd December, by £20 on last year meaning the cost works out at an astonishing £53.75 per head.
But MailOnline has calculated families can build their own boxes with the same contents for almost a fifth of the price - for as little as £45, or just shy of £12 per head.
Mr Kerridge, who has appeared on popular cooking shows such as Masterchef, tells punters on his website: 'All you need to do is add your own roast potatoes and vegetables to the mix. It's that simple!'
But social media users have criticised the deal, saying with large families it would cost them more than £1,000 even without purchasing the necessary extras.
The TV chef has increased the price of his delivery box, which can only be delivered on the 22nd or 23rd December, by £20 on last year
MailOnline has calculated families can build their own boxes with the same contents for almost a fifth of the price for as little as £45
The box does not contain any potatoes or vegetables, meaning families will have to buy these as extras
And for many UK residents the Kerridge box is not an option as it cannot be delivered to 19 different postal areas, and can only be sent to UK mainland addresses.
Mr Kerridge's box contains a 30-day aged Hereford Beef Wellington with Duxelle and Herb Crepe, wrapped in an All Butter Puff Pastry, served with full-sized pigs in blankets and a red wine sauce.
It also offers dessert: sticky toffee pudding with toffee sauce and spiced brandy butter, with salted caramel fudge to finish.
Research by MailOnline has found that families can build their own Kerridge box with exactly the same contents for almost a fifth of the price.
Purchasing all the items to serve four people will cost just £45.65 at Asda, £64.90 from Tesco and £70.20 from Sainsbury's.
By far the most expensive item is the beef wellington itself, costing £35 at
