Christmas adverts 2023: Watch all the heartwarming ads so far including Lidl, ... trends now

Poll

What is your favourite Christmas advert this year?

LIDL 1286 votes M&S 365 votes M&S FOOD 270 votes WAITROSE 143 votes ASDA 161 votes ARGOS 86 votes VERY 81 votes TK MAXX 286 votes BAILEYS 47 votes SPORTS DIRECT 26 votes

Now share your opinion

It might have been Halloween only a few days ago - but the festive season is clearly upon us with British retailers racing to release their Christmas adverts.

Today, Very, M&S Food, TK Maxx and Lidl shared their festive productions, following in the footsteps of Baileys, Waitrose, Asda, Argos and Sports Direct.

Dawn French returns as the M&S Food fairy in this year's festive advert, where she is joined by Hollywood actors and Wrexham football club co-chairmen, Rob McElhenney and Ryan Reynolds.

Meanwhile, Lidl hopes to pull on the heartstrings of the nation with their advert, which sets out to remind viewers about the power of small gestures. 

Very's  advert Let's Make It Sparkle, debuting flamboyant flamingo characters Cherry, Kerry, and Terry alongside remastered Girls Aloud track Merry Christmas, Everybody.

Meanwhile,  Lidl's heart-warming Christmas ad reminds viewers of the power of small gestures.

Brimming with Christmas spirit, the advert tells the story of an adorable raccoon who goes above and beyond to make one little boy's day extra special.

Here, FEMAIL takes a look at all the Christmas adverts that have been released so far this winter... 

VERY

Very launched its new Christmas advert Let's Make It Sparkle, debuting flamboyant flamingo characters Cherry, Kerry, and Terry alongside remastered Girls Aloud track Merry Christmas, Everybody.

The humorous Christmas campaign positions the digital retailer and its customers as vibrant, pink flamingos and encourages them to transform everyday experiences into something wonderful.

The TV ad opens with a dull cityscape, where grey pigeons and pink flamingos are dutifully Christmas shopping. However, this everyday activity is transformed into something magical.

Pink thunderclouds roll in and the pigeons are left awestruck by a team of pink delivery flamingos who are gracefully carrying Very parcels. 

As the parcels are delivered, Kerry, Terry and Cherry's homes erupt into enormous, clouds of pink glitter.

Jessica Myers, Chief Marketing Officer at Very, said: 'We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life. 

'Let's Make It Sparkle brings that spirit to life brilliantly, and we're so excited for the opportunities this new creative platform will open up in 2024 and beyond.' 

LIDL 

Lidl's heart-warming Christmas ad reminds viewers of the power of small gestures.

Brimming with Christmas spirit, the advert tells the story of an adorable raccoon who goes above and beyond to make one little boy's day extra special.

The story begins when the raccoon looks curiously through a window to see a family excitedly decorating a Christmas tree - when their dog accidentally smashes the little boy's favourite monkey Christmas decoration.

Wanting to cheer her son up, the boy's mother picks up a cuddly toy while doing the weekly shop at Lidl, but accidentally drops it on the cycle home. 

Having spotted the toy monkey stranded in the cold snow, the heroic raccoon jumps into action and crosses the city by any means possible - climbing road signs, riding the tube, and sailing on a log across a river – all to reach the family home and put the toy under the Christmas tree.

Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign: 'At Christmas, there's nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families.

'Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.'

Alongside the release of the festive advert Lidl  also announced the return of its Toy Bank, a nationwide donation drive that last year saw over 80,000 toys donated to children who may not have otherwise received a gift. 

From today until 16th December, customers can drop off new and unopened toys and games, to be gifted to children that need support in their local area. 

In addition, the retailer will for the first time be selling toys of the festive advert stars – with all proceeds going to Neighbourly. Both the raccoon and the monkey are available in a super cuddly plush toy – perfect for any super fans or for generous customers looking for donation inspiration. 

M&S FOOD

Dawn French returns as the M&S Food fairy in this years festive advert and she is joined by Hollywood actors and Wrexham football club co-chairmen, Rob McElhenney and Ryan Reynolds.

The ad follows a young girl's lost mittens called Left and Right, who look for some Christmas cheer.

Fairy is determined to cheer up the mittens after they were separated from their owner Lilly and lost in the snow.

Fairy springs into action and introduces them to the magic of an M&S Christmas. 

They discover the very best of the retailer's festive food, ending with a mouth-watering Christmas feast complete with all the trimmings. 

The mittens ultimately have their best and most delicious Christmas ever.

Voice of Fairy, Dawn French, said: 'I'm so excited to be returning to my role as the Fairy this Christmas, and what a treat to bring to life some new friends, the lovable lost mittens 'Left' and 'Right'! 

'It was a delight introducing them to the joys of a British Christmas and a traditional fabulous festive feast.'

TK MAXX 

TK Maxx unveiled its fun Festive Farm Christmas advert which features a group of adorable animals cat-walking out of their barn in their stylish new TK Maxx outfits.

As the iconic intro of Eve and Gwen Stefani's early noughties hit Let Me Blow Ya Mind begins to play, we see a series of creatures strut through the snow, showing off their fabulous Yuletide presents.

First out the barn doors into the snowy scene is a turtle neck-clad alpaca busking a crossbody bag, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie. 

Bringing up the rear is an irresistibly cute hedgehog scurrying out into the cold in a cosy pink cashmere woolly hat.

The iconic 'lil' goat' makes its return from the 2020 TK Maxx Christmas campaign, joining the stylish winter parade. 

The farmer questions his wife: 'Did you buy all the farm designer outfits? I thought we were keeping it small with the gifts this year?'. 

The wife replies, 'Oh I did, love,' and the pair share a laugh as they watch their animals sashay into the distance.

The ad closes on an alpaca smelling a divine designer candle before sneezing and blowing it out. 

Eagle-eyed viewers will also spot a festive Christmas bear on-screen, in the hands of the couple's excited young granddaughter. 

From the retailer's festive charity gifts collection, a donation of £3.00 from the sale of each bear, which is priced at £9.99, will be donated to help TK Maxx's long term partner, the Princes Trust, continue transforming the lives of thousands of young people.

Deborah Dolce, Group Director commented: 'Our festive campaign celebrates everything our customers love about TK Maxx at Christmas. We know people want to show friends and family they care with beautiful, quality gifts, but we also know most of us are still watching our finances carefully.'

Emmy Award-winning Hannah Waddingham has starred in Baileys' Christmas advert, alongside the Gold Vocal Collective, who play the choir.

The actress takes on the role of conductor in the joyful 20-second commercial. 

It kicks off with the star suggesting the choir break for a Baileys, leading up to their harmonious acapella performance as the brand's signature Christmas 'Choctail' is prepared.

The rim of the martini glass is dipped in chocolate sauce, then coated with shortbread crumbs, before the indulgent cocktail is poured in.

To complete the presentation, a shortbread snowflake serves as a garnish, followed by a cheerful toast from the conductor to the camera. 

WAITROSE