Supermarket giant Sainsbury's forced to apologise to vegans over jokey ... trends now
One shopper at the Charlton store in London took umbrage when they spotted one of the retail giant's offerings featuring a suitably festive scene.
A slogan above the pigs read: 'Don't worry, I hear we're getting some blankets!'.
After sharing their disgust at the 'cruel and unkind' card on social media, more went on to brand it 'bleak' and 'sad', and claimed it was 'offensive' to vegan, vegetarian and animal-loving consumers.
But others saw the funny side and told those upset by it to 'get over it' declaring it was just typical 'dark humour'.
At the height of the unusual row one person even vowed to never shop at the supermarket again.
Others joined in to brand the festive offerings 'grim', 'sick', 'disgusting', 'terrible' and 'horrible'.
Shoppers at Sainsbury's have expressed their outrage about a display of Christmas cards available in early November at their store in Charlton, London
The retailer was alerted over social media that seasonal goodwill to all was subject to terms and conditions
Sainsbury's didn't apologise for the humorous card and simply said they 'welcomed customer feedback on this year's designs'.
And there were certainly a few shoppers who got the joke and said they