Lidl is forced to rebrand one of its sourdough loaves after being accused of ... trends now
Lidl has been forced to rename one of its bread loaves after it was accused of misleading customers by calling it sourdough in a fierce row.
The Sourdough Rye Crusty Bloomer is now called the Crusty Wheat and Rye Bloomer after a customer complained in June that the 'sourfaux' was made from 56 percent wheat flour and just 12 percent rye flour.
Lidl rejected the complaint, but campaign group the Real Bread Campaign then argued the name was misleading because baker's yeast was included in the recipe, in contravention of the traditional sourdough ingredients.
Sourdough is usually made using a live 'starter' - a paste formed from flour and water that grows natural yeast and other bacteria - but Lidl's recipe sees yeast added to speed up the process.
It comes amid a fierce row over the naming of artisan breads as campaigners push for laws which dictate what can be branded as sourdough.
The loaf was previously called Sourdough Rye Crusty Bloomer - but contained just 12 percent rye flour
Lidl has now changed the name after group the Real Bread Campaign complained to Trading Standards
After Lidl initially rejected the group's complaint, the Real Bread Campaign then took their grievances to Trading Standards.
According to the Real Bread Campaign, on December 1 Trading Standards confirmed: 'Lidl have taken the comments on board and are changing the name of their 'Sourdough Crusty Rye Bloomer' to 'Crusty Wheat & Rye Bloomer'.'