The sign officially turns 100! Iconic LA landmark is lit up with ... trends now

The sign officially turns 100! Iconic LA landmark is lit up with ... trends now
The Hollywood sign officially turns 100! Iconic LA landmark is lit up with ... trends now

The Hollywood sign officially turns 100! Iconic LA landmark is lit up with ... trends now

The iconic Hollywood sign in Los Angeles is turning 100 years old today and will be lit up with its original lights to celebrate the birthday. 

On December 8, 1923, the sign - which read 'Hollwyoodland' - was first illuminated to advertise an upscale residential real estate development in the Hollywood hills - the sign was shortened to 'Hollywood' in the 40s.

The sign will be illuminated once again tonight with some of the original lights from 1923, and two smaller replicas will recreate how it once blinked in the night as 'Hollywoodland,' KTLA reported. 

Non-profit group the Hollywood Sign Trust preserves the landmark and made sure the sign saw a new coat of paint for the big day.

The birthday makeover used up 400 gallons of white paint. 

The iconic Hollywood sign in Los Angeles is turning 100 years old today and will be lit up with its original lights to celebrate the birthday

The iconic Hollywood sign in Los Angeles is turning 100 years old today and will be lit up with its original lights to celebrate the birthday

The sign will be illuminated once again tonight with some of the original lights from 1923, and two smaller replicas will recreate how it once blinked in the night as 'Hollywoodland'

The sign will be illuminated once again tonight with some of the original lights from 1923, and two smaller replicas will recreate how it once blinked in the night as 'Hollywoodland'

Non-profit group the Hollywood Sign Trust preserves the landmark and made sure the sign saw a new coat of paint for the big day. The birthday makeover used up 400 gallons of white paint.

Non-profit group the Hollywood Sign Trust preserves the landmark and made sure the sign saw a new coat of paint for the big day. The birthday makeover used up 400 gallons of white paint.

The original version of the sign was lit up at night with the help of a German immigrant named Albert Kothe who maintained its 4,000 light bulbs

The original version of the sign was lit up at night with the help of a German immigrant named Albert Kothe who maintained its 4,000 light bulbs

L.A. Times publisher Harry Chandler built the billboard for $21,000 a century ago. 

Chandler was responsible for many more iconic 20th century SoCal landmarks - including the L.A. Coliseum, the Biltmore Hotel, the Hollywood Bowl and the California Institute of Technology. 

Each letter of the LA landmark is 45 feet tall and at least 30 feet wide - making it a difficult sight to miss when exploring the city of stars. 

In 1923 - workers used mules to haul the huge letters made of wood and sheet metal up the slope to where the sign sits today. 

The original version of the sign was lit up at night with the help of a German immigrant named Albert Kothe who maintained its 4,000 light bulbs.

Intended to last just a year and a half, the sign has since persisted,

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