How cult brand Stone Island went from football hooligan to high : The ... trends now

How cult brand Stone Island went from football hooligan to high : The ... trends now
How cult brand Stone Island went from football hooligan to high fashion: The ... trends now

How cult brand Stone Island went from football hooligan to high fashion: The ... trends now

It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover. 

Adored by stars like rapper Dave and the Gallagher brothers, Stone Island has become synonymous with football terrace culture and every weekend thousands of teenage boys can be seen emulating Danny Dyer in 'getting the badge in'.

It's also loved by Sir Kier Starmer, with the Labour leader and rabid Arsenal fan often seen sporting a £150 polo shirt from the brand.  

And despite its somewhat tacky overexposure, garments with the signature compass crest fetch a high price in shops and online. 

But it could soon be adorning the chests of the well-heeled socialites due to an exciting collaboration with Cassius Taylor - the son of Lady Helen Taylor who was a paid ambassador and muse to Italian fashion designer Giorgio Armani. 

It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover (Pictured: The Football Factory)

It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover (Pictured: The Football Factory)

Adored by stars like rapper Dave, Stone Island has become a cross cultural landmark

Adored by stars like rapper Dave, Stone Island has become a cross cultural landmark 

Liam Gallagher

Noel Gallagher

Liam and Noel Gallagher can't agree on much but they both love Stoney

It's also loved by Sir Kier Starmer, with the Labour leader and rabid Arsenal fan

It's also loved by Sir Kier Starmer, with the Labour leader and rabid Arsenal fan

Notorious movie hardman Jason Statham is another huge fan of the apparel

Notorious movie hardman Jason Statham is another huge fan of the apparel 

Cassius Taylor - the son of Lady Helen Taylor - has now revealed he is working for the brand

Cassius Taylor - the son of Lady Helen Taylor - has now revealed he is working for the brand 

Founded in Ravarino in 1982, Stone Island developed a cult-like following among British football supporters

Founded in Ravarino in 1982, Stone Island developed a cult-like following among British football supporters

The young designer, 27, told the Mail that he had been hired by the label for a 'rebrand' adding that he had given 'their team input on the UK music scene.' 

As rebrands go, it's certainly ambitious. 

Cassius, 27, who was educated at Wellington College, Berkshire, and Goldsmiths, University of London, is a son

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