South Carolina 2024 Republican Primary: " rel="tag">Donald spends measly $1 MILLION ... trends now

South Carolina 2024 Republican Primary: " rel="tag">Donald spends measly $1 MILLION ... trends now
South Carolina 2024 Republican Primary: Donald Trump spends measly $1 MILLION ... trends now

South Carolina 2024 Republican Primary: Donald Trump spends measly $1 MILLION ... trends now

South Carolina holds its Republican presidential primary on Saturday Nikki Haley outspent Donald Trump more than 14-to-1 on ads in her home state Polls  ahead of South Carolina primary showed Haley trailing by double-digits 

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If political advertising won elections, Republican presidential hopeful Nikki Haley would be completely crushing it in South Carolina against Donald Trump. But it doesn't.

Haley and supporting groups have outspent the former GOP president nearly 15-to-1 ahead of the first in the south primary contest on Saturday. They have put about $15 million into ad buys while Trump's campaign and supporting groups have spent a fraction of that at just over $1 million. 

But in the days before the primary, the former president was leading Haley in polling by double-digits. The USA Today/Suffolk poll of likely Republican primary voters had Trump at 63 percent while Haley was at 35 percent in her home state. 

On Friday, Haley argued the goal in the contest is for it to be 'competitive.' She has been crisscrossing the state campaigning much more intensely than Trump while making her closing argument: the United States cannot have more of the same with President Biden and Trump. She has also sharpened her attacks on the former Republican president, and the closing ads promoting Haley reflect that.

In a 30-second Haley campaign spot playing across South Carolina television markets, images of Trump and Biden are shown as a narrator says 'when your country is divided, your president must unite us.' It cuts to images of Haley. The narrator continues 'she ran to revive our state, she got it done.'  It ends with Haley saying she's running for a 'strong' and 'proud' America. 

The pro-Haley Super PAC SFA Fund Inc has also been running ads in the state using clips from Haley's recent 'state of the race' speech in which she went after Trump calling

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