Critics slam Asda's 'virtue-signalling' gender-neutral children's clothing line ... trends now

Critics slam Asda's 'virtue-signalling' gender-neutral children's clothing line ... trends now
Critics slam Asda's 'virtue-signalling' gender-neutral children's clothing line ... trends now

Critics slam Asda's 'virtue-signalling' gender-neutral children's clothing line ... trends now

ASDA's 'Little Angels' collection features clothes for three months to four years

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Asda's 'virtue-signalling' gender-neutral children's clothing line aimed at tots as young as three months old has been slammed by critics.

The store's 'Little Angels' collection features clothes for children aged between three months and four years, and are emblazoned with slogans including 'happy crew' and 'curious crew'.

The 22-piece range - where prices start at just £2.50 - aims to combine uplifting colours and bold prints to 'bring a playful offering to customers'.

But the cheery outfits have been slammed by critics who have accused the brand of pandering as they shout about their children's clothes' inclusive credentials.

'Why does Asda feel the need to market their baby clothes as a way to promote 'diversity and inclusion'?' Stephanie Davies-Arai, director of Transgender Trend, asked The Times.

The store's 'Little Angels' collection features clothes for children aged between three months and four years, and are emblazoned with slogans including 'happy crew' and 'curious crew'

The store's 'Little Angels' collection features clothes for children aged between three months and four years, and are emblazoned with slogans including 'happy crew' and 'curious crew'

The 22-piece range - where prices start at just £2.50 - aims to combine uplifting colours and bold prints to 'bring a playful offering to customers'

The 22-piece range - where prices start at just £2.50 - aims to combine uplifting colours and bold prints to 'bring a playful offering to customers'

But the cheery outfits have been slammed by critics who have accused the brand of pandering as they shout about their children's clothes' inclusive credentials

But the cheery outfits have been slammed by critics who have accused the brand of pandering as they shout about their children's clothes' inclusive credentials

The new range has been developed to run alongside the Little Angels Asda range of nappies, toiletries and food already selling in stores

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