The controversial Chinese fast giant which attracted stars including ... trends now

The controversial Chinese fast giant which attracted stars including ... trends now
The controversial Chinese fast fashion giant which attracted stars including ... trends now

The controversial Chinese fast fashion giant which attracted stars including ... trends now

Chinese fast fashion giant Shein has enjoyed a rapid expansion in recent years after becoming famed for its unbelievably cheap prices. 

The brand, which is popular among young shoppers from more than 150 countries, releases over 6,000 new products on its website every day, typically costing under £10 each, with some pieces even listed for as little as £1.

Its global rise in the fashion industry, which the company claims is down to its unique business model and efficient supply chain to keep prices low, has attracted collaborations with stars including Khloe Kardashian, Katy Perry and Rita Ora.

Most recently the online retailer has held talks with Jeremy Hunt over a possible listing on the London Stock Exchange, in another big move that is set to boost its worldwide recognition. 

But such success has not come without its share of controversies. From being accused of imitating other retailer's products to allegedly only paying its workers 3p an hour, the brief history of the brand has been far from plain-sailing. 

Fast fashion brand Shein has risen to global fame in recent years and has garnered collaborations with celebrities including Khloe Kardashian

Fast fashion brand Shein has risen to global fame in recent years and has garnered collaborations with celebrities including Khloe Kardashian 

Katy Perry performed in an event hosted by Shein during lockdown in 2020 

Rita Ora also took part in the event which aimed to raise money for COVID-19 relief efforts

Rita Ora also took part in the event which aimed to raise money for COVID-19 relief efforts

Shein (pronounced 'she-in'),has seemingly come from nowhere in recent years to dominate online clothes shopping. It is is based in Singapore but its suppliers are located in Guangzhou, a city 100km north of Hong Kong, China.

The firm, which is now valued at around £53billion, has enjoyed a rapid expansion thanks to its popularity with budget-conscious younger shoppers across more than 150 countries.

It uses what it describes as a unique business model and efficient supply chain to keep prices low, with teams of designers and and complex algorithms on hand to seek out fast growing fashion trends on social media. 

The brand's worldwide popularity has attracted several famous faces who have collaborated with the brand to promote its fashionable apparel. 

Khloe Kardashian announced her partnership with Shein in August 2021, for which she appeared as a guest judge on the brand's Shein X 100K Challenge series.

The project runway-inspired challenge was created in honor of Fashion Week, with emerging designers showcasing their collections virtually in the hopes of winning prize money and having their collection available for purchase on Shein.

A year earlier, during lockdown in 2020, a host of stars took part in Shein's Together Virtual Festival, which aimed to raise money for COVID-19 relief efforts.

The event featured musical performances from major performers, along with plenty of actors and influencers including Katy Perry, Hailey Bieber, Tyler Cameron, Rita Ora, Yara Shahidi and Lil Nas X. 

Celebrities such as Khloe Kardashian have previously been associated with the brand

Celebrities such as Khloe Kardashian have previously been associated with the brand

Khloe Kardashian announced her partnership with Shein in August 2021,

Khloe Kardashian announced her partnership with Shein in August 2021,

The star appeared as a guest judge on the brand's Shein X 100K Challenge series

The star appeared as a guest judge on the brand's Shein X 100K Challenge series 

A year earlier, during lockdown in 2020, a host of stars took part in Shein's Together Virtual Festival, including Katy Perry who performed with her backing singers

A year earlier, during lockdown in 2020, a host of stars took part in Shein's Together Virtual Festival, including Katy Perry who performed with her backing singers 

Rita Ora also made a stylish appearance in a midnight blue top with intriguing cut-outs over her chest featuring metal orbs

Rita Ora also made a stylish appearance in a midnight blue top with intriguing cut-outs over her chest featuring metal orbs

Old Town Road rapper Lil Nas X wore a playful 'Please Wash Your Hands' T-shirt during the event in 2020

Old Town Road rapper Lil Nas X wore a playful 'Please Wash Your Hands' T-shirt during the event in 2020

The rapper wore an opulent black and white cowboy hat for the occasion as he also performed in front of viewers watching at home

The rapper wore an opulent black and white cowboy hat for the occasion as he also performed in front of viewers watching at home

Since being founded in 2012, Shein has enjoyed global sales of more than £20billion, including £1.1billion in the UK. It is currently the UK’s 11th largest apparel retailer and is anticipated to rise to the sixth spot by 2027, having acquired many of its rivals - including Missguided.

To add to its success in the country, Shein has reportedly looked towards a UK listing amid concerns over onerous regulations that would not allow it to go public in the US, according to reports from Bloomberg. 

Shein’s executive chairman Donald Tang met with the Chancellor earlier this month in an effort to

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