Fury over Police Scotland's 'Hate Monster' campaign: Bizarre advert supporting ... trends now

Fury over Police Scotland's 'Hate Monster' campaign: Bizarre advert supporting ... trends now
Fury over Police Scotland's 'Hate Monster' campaign: Bizarre advert supporting ... trends now

Fury over Police Scotland's 'Hate Monster' campaign: Bizarre advert supporting ... trends now

An online character created to back Humza Yousaf's controversial new hate crime laws called the 'Hate Monster' has attracted widespread ridicule after resurfacing online. 

The Hate Monster was created by Police Scotland and launched last year but has only come to prominence this week after a bizarre advert featuring the flurry pink cartoon was shared on social media. 

The footage is narrated by a man speaking in Glaswegian dialect, with the character seen 'growing' in response to anger before shrinking again. 

'He loves it when you get angry, he'll make you want to have a go at somebody to show you're better than them,' the narrator says. 'It could be a neighbour, somebody on the street or in the chippy, your taxi driver even. Before you know it, you've committed a hate crime.'

The Hate Monster was created by Police Scotland and launched last year but has only come to prominence this week after a bizarre advert featuring the flurry pink cartoon was shared on social media

The Hate Monster was created by Police Scotland and launched last year but has only come to prominence this week after a bizarre advert featuring the flurry pink cartoon was shared on social media

The character is meant to help back Humza Yousaf's controversial new hate crime laws

The character is meant to help back Humza Yousaf's controversial new hate crime laws

The Scottish Tories called it a 'pound shop version of a Sesame Street character'

The Scottish Tories called it a 'pound shop version of a Sesame Street character' 

Police Scotland said the character 'represents that feeling some people get when they are frustrated and angry' and 'take it out on others'. 

In a post on its website, the force said men aged 18-30 from 'socially excluded communities' with 'ideas about white-male entitlement' are particularly likely to be perpetrators of hate crimes. 

Russell Findlay, justice spokesman for the Scottish Conservatives, said the character was a waste of time and money as well as being 'grossly offensive'. 

'Police Scotland's pound shop version of a Sesame Street character to explain Humza Yousaf's hate crime law should never have seen the light of day,' he told the Scottish Daily Express

'While people rightly ridicule the ludicrous ''hate monster'', the suggestion that people from deprived

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