Furious families of Alzheimer's patients blast 'absolutely horrible' new advert ... trends now
Furious families of Alzheimer's patients have blasted a new advert that says sufferers 'die again, and again, and again'.
The new video by Alzheimer's Society has sparked a mixed reaction on social media.
It opens with a speech by a man about his mother who had passed away and describes the times she 'died' when the neuro-degenerative disease impacted her life.
The advert ends saying, 'With dementia you don't just die once, you die again, and again, and again.
'Which is why at Alzheimer's Society, we'll be with you again, and again, and again.'
The new advert by Alzheimer's Society has sparked a mixed reaction on social media. (Stock Image)
Many have taken to Twitter/X to express their 'upset' about the new advert, which says people with dementia 'die again, and again, and again'
Alzheimer's Society offers support to those impacted by dementia and helps to fund research into the condition.
According to the charity's website, there are an estimated 900,000 people with the dementia in the UK.
The video posted on X/Twitter on March 22 has amassed 468,000 views and hundreds of comments - many disagreeing with the message.
However, the line 'you don't just die once, you die again, and again, and again' has been slammed online.
One user took to X and said: 'That has really upset me. My mum has Alzheimer's, I know how hard it is being forgotten by your own mother.
'I don't need an advert telling me that. All it does is tell
