Gelato Messina forced to apologise for ice-cream flavour that 'mocked ... trends now
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Popular ice-cream store Gelato Messina has been forced to apologise after it was accused of 'mocking' Christians with the name of one of its specials over the Easter weekend.
Messina sparked controversy after unveiling its latest flavour which was initially dubbed 'Cheesus the second coming'.
Those who identify as Christian condemned the ice-cream brand, filling its social media pages with negative comments and even forcing the reviews for its store in Marrickville, in Sydney's inner west, to drop from four stars to just two.
The brand renamed the special to Choccy Cheesecake on Tuesday and apologised to customers who were offended.
Messina has apologised after it sparked controversy when it unveiled its latest flavour which was initially dubbed 'Cheesus the second coming'.
'Sincere apologies to anyone we offended with the old name, it was not our intention!' the brand wrote in an Instagram post.
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'The vitriol and hate has been quite astounding but point taken, we will be more mindful of what we post in the future.'
In a post from April last year, the same flavour is advertised with the original title 'Cheesus the second coming'.
The brand's Instagram has since been flooded with negative comments from those within the Christian
