Inside Britain's rudest shop: Locals blast owner of vintage shop frequented by ... trends now
The distinctive name of a shop visited by celebrities and musicians is so eye-catching it has even caused car crashes outside.
A new sign advertising 3 Twenty house clearance in Westcliff-on-Sea, Essex, has attracted many laughs and some anger.
Old S**t is how the antiques and second hand goods shop is advertised with a sign at the front of the store.
It has become so infamous among locals that many simply call it by that name now.
Owner John Schreiber, 65, says he 'absolutely loves' the name, which is a tongue-in-cheek description of the variety of items it sells inside.
The sign above this shop in Leigh-on-Sea, Essex, which reads 'Old S**t', is so eye-catching it has even caused car crashes outside
Owner John Schreiber, 65, says he 'absolutely loves' the name, which is a tongue-in-cheek description of the variety of items it sells inside
Its quirky name has seen it visited by musician Pete Doherty (pictured) - who was 'high as a kite' at the time
Remarkably, this has included the shop being offered the ashes of human loved ones and pets.
Its quirky name has seen it visited by musician Pete Doherty - who was 'high as a kite' at the time, and Eastenders actors.
Some locals and visitors have even caused car crashes outside by stopping traffic to get a second glance at the name.
And .
The 65-year-old told Mail Online: 'It is so quirky, I love it. I was thinking of a name or something new to advertise the shop and it just came into my head.
'It gets so much attention, it's incredible. It has taken a life of its own and it is basically now just the name of the shop. I have come to accept that and take it as a compliment.
'We've had times when there's been car crashes and shunts outside because people have been taking their eyes off the road and looking at the sign and doing a double take. They have never been serious crashes.
'School pupils have walked by with their teachers and have also found it very funny. It's just good fun. It's not serious.
'Other drivers have pulled over in the middle of the road and can't believe it. That has caused a traffic jam.'
Despite some anger, John says the shop has now grown a 'life of its own'
John said 'the whole of human life' is sold in the shop. Some of its contents are pictured her
John is pictured holding a white sculpture of a mans head
