The sweet stuff! Meghan unveils first product from new lifestyle collection ... trends now By Mark Duell Published: 08:09 BST, 16 April 2024 | Updated: 08:13 BST, 16 April 2024 Viewcomments Meghan Markle has launched the first product from her new business venture American Riviera Orchard as she sent 50 influencers a jar of strawberry jam. Fashion designer Tracy Robbins and Argentine socialite Delfina Balquier are among those who have posted an image of the product on their Instagram Stories today. Mrs Robbins and her husband Paramount boss Brian Robbins are friends with the Sussexes and invited them to the Bob Marley film premiere in Jamaica in January. The couple are also friends with Ms Balquier, who is married to Prince Harry's friend Nacho Figueras whom they saw at a fundraising polo match in Florida last Friday. Mrs Robbins posted a picture of the jam, which had the logo for American Riviera Orchard and 'Montecito' underneath - the celebrity enclave in California where Harry and Meghan live in a £12million mansion. The label also had the words '17 of 50'. Fashion designer Tracy Robbins posted a picture of the jam, which had the logo for American Riviera Orchard and 'Montecito' underneath. The label also had the words '17 of 50' Showing the strawberry jam in a basket with lemons, Tracy Robbins added: 'Thank you, M!' Delfina Balquier also posted a photo on Instagram and said: 'Strawberry jam makes me happy' The photo on Mrs Robbins's Instagram Stories showed the jam in her hand, and she said: '@AmericanRivieraOrchard breakfast, lunch and dinner just got a little sweeter.' Showing it in a basket with lemons, Mrs Robbins added: 'Thank you for the delicious basket! I absolutely love this jam so not sure I'm sharing with anyone. @American RivieraOrchard Thank you, M! #MontecitoGoodness #AmericanRivieraOrchard.' Ms Balquier posted a similar picture on her Stories, saying: 'Strawberry jam makes me happy. And I love your jam, @AmericanRivieraOrchard.' Her label said: '10 of 50.' It comes after the Duchess launched her new business venture on March 14 with an Instagram teaser. Delfina Blaquier with her husband Nacho Figueras alongside Prince Harry and Meghan Markle at the Royal Salute Polo Challenge for Sentebale in Wellington, Florida, last Friday Tracy Robbins with her husband Paramount boss Brian Robbins alongside Prince Harry and Meghan Markle at the Bob Marley: One Love premiere in Kingston, Jamaica, on January 23 A vintage-style video of Meghan cooking and arranging white hydrangeas and roses was posted to the new American Riviera Orchard Instagram account. The brief video was set to Nancy Wilson's I Wish You Love and closes with the brand's logo written in fine gold script above the word 'Montecito'. Little information has been released about American Riviera Orchard but a trademark application filed on February 2 this year showed the company wishes to offer downloadable and printed recipe books, table wear, textiles, and jams and marmalades, according to the United States Patent and Trademark Office website. The brand's logo is written in fine gold script above the word 'Montecito' - where Meghan lives The American Riviera Orchard launch video starts with a video of a woman arranging flowers It then fades to reveal Meghan cooking in a kitchen, with copper pans hanging over her head The video continues with an image of a woman in a long dress, backlit through a corridor The account had 100,000 followers just three hours after its first post – a figure which is now up to 592,000. Meghan has not run an Instagram account since the Sussexes stepped back from royal life four years ago. Previously, they ran a joint account @sussexroyal but announced they would stop posting in March 2020. Last week an exclusive DailyMail.com/TIPP survey found 68 per cent of Americans were not interested in American Riviera Orchard. Less than a fifth of voters said they were interested in the range, while 14 per cent said they were not sure. Share or comment on this article: The sweet stuff! Meghan unveils first product from new lifestyle collection American Riviera Orchard with 50 influencers sent her strawberry jam - including fashion designer Tracy Robbins and Argentine socialite Delfina Balquier All rights reserved for this news site (dailymail) and under his responsibility