Team GB launches Adidas Olympic kit with the traditional Union flag after Nike ... trends now
Team GB have launched the official Adidas Olympic kit and stuck with the traditional Union flag after Nike sparked outrage with an 'inclusive' pink and purple flag.
The newly revealed Adidas team kit has gone for a much safer option than Nike, sticking with the iconic red, white and blue.
Earlier this month, Nike suffered a massive backlash for their sale of Olympic merchandise to fans which were called union jack flags but were pink and purple with dots and squiggly lines.
Bath-based agency Thisaway, who came up with the concept, said they wanted to 'find a way of refreshing Team GB's colour palette' because it was 'far from unique', prompting a backlash from politicians and the public.
Former British athlete Fatima Whitbread said she was 'absolutely disgusted' by the new merchandise because the Union Jack 'represents everything that embraces what's good about our country as years have gone by'.
Fortunately, the Team GB kit for Paris 2024 are on a white base and has the standard union flag on the arm.
The design is described as 'grounded in simplicity' and 'builds around the classic British red, white and blue'.
It features 'white lion head graphics' and is designed so the red and white elements pop against the blue.
Team GB have launched the official Adidas Olympic kit and stuck with the traditional Union flag. Pictured is Team GB's BMX star Kieran Reilly in the new kit
Leah Crisp poses during the Team GB swimming squad announcement in the new uniform
The Team GB kit for Paris 2024 have the standard union flag on the arm (pictured)
A close-up of the flag on the new Nike England soccer jersey at a fan store in London, Britain, 22 March 2024 which was slammed for using 'woke' colours in the flag
Team GB's Laviai Nielsen during the Adidas Olympic and Paralympic kit launch
Two-time Olympian Nethaneel Mitchell-Blake (left) and gymnast Max Whitlock (right)
Charlotte Worthington (left) made BMX freestyle history winning a gold medal in 2020. Tom Daley (right) who is the first GB diver to win four Olympic medals
Jazmin Sawyers, a track and field athlete and sports presenter who competes in the long jump
Jacqueline King, Design Director, Specialist Sports, adidas said about the newly-launched kit: 'Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport.
'Alongside the goal of supporting the athlete to perform at their best when the pressure builds, these collections seek to connect them to their home nations, via designs inspired by their individual national identities.
'These elements are brought together in a kit which is grounded in simplicity – resulting in a sleek, modern collection.'
The kit will use a typeface inspired by the 1924 Games in Paris 100 years ago when Harold Abrahams and Eric Liddell won gold medals, according to The Telegraph.
Gymnast Max Whitlock and divers Andrea Spendolini-Sirieix and Tom Daley are among those who were photographed modelling the new kit.
The new launch which is aimed to allow athletes to 'participate in comfort, and without distraction' is in stark contrast to the Team USA kit, which includes a high-cut leotard that was slammed as sexist by some athletes.
It follows the backlash over the pink and purple flag controversy which Team GB insisted would not feature on their kit.
That Team GB flag
