Harry's journey to Independence Day: The careful choreography of the Prince's ... trends now

Harry's journey to Independence Day: The careful choreography of the Prince's ... trends now
Harry's journey to Independence Day: The careful choreography of the Prince's ... trends now

Harry's journey to Independence Day: The careful choreography of the Prince's ... trends now

Prince Harry’s decision to officially make the US his home has finally 'closed the door' on a return to royal duties as the Duke and Duchess of Sussex finish off Megxit and concentrate on making money, experts told MailOnline today. 

The Duke of Sussex has updated his business records in London to make it clear that he no longer lives in Britain and California is his official home - despite moving there in 2020.

Mark Borkowski, arguably Britain's leading PR guru, has said it is the culmination of years of gradual change by Harry and Meghan from working royals to influencers establishing their Sussex name as a ‘commercial vehicle’ to make millions.

He said: 'The line has been drawn and hope of a rapprochement with the royals is now gone. Harry has closed the door and burned the bridge. It's now all eyes on commerce.

'They're getting further and further away from Harry's family and they're trying to be lifestyle models. They [Harry and Meghan] need a lot of money to maintain their lifestyle and their royal status is gradually diminishing'.

Mr Borkowski has said that King Charles and the Princess of Wales' cancer battles has meant that the launch of Meghan's American Riviera Orchard brand came with less of a PR blitz than expected.

'Meghan's jam emerged this week. All these products are going to come out but to some extent they have been quite low profile, whilst Kate and the king have been grappling with their cancer', Mr Borkowski said.

Prince Harry, right, and wife Meghan Markle, Duchess of Sussex, arrive for the 2024 Royal Salute Polo Challenge in Florida on Friday

Prince Harry, right, and wife Meghan Markle, Duchess of Sussex, arrive for the 2024 Royal Salute Polo Challenge in Florida on Friday

The publicly-viewable document that officially shows Prince Harry is now based in the United States

The publicly-viewable document that officially shows Prince Harry is now based in the United States

Meghan's American Riviera Orchard brand has had a soft launch , with Meghan sharing limited edition jars of jam with friends and influencers who shared images on Instagram

Meghan's American Riviera Orchard brand has had a soft launch , with Meghan sharing limited edition jars of jam with friends and influencers who shared images on Instagram

On the day they left from Vancouver Island to Canada on March 14 2020, Prince Harry celebrated their emigration calling it their 'freedom flight'.  Four years on he has made his permanent residence the US instead of the UK

On the day they left from Vancouver Island to Canada on March 14 2020, Prince Harry celebrated their emigration calling it their 'freedom flight'.  Four years on he has made his permanent residence the US instead of the UK 

In the last week Meghan has shared limited edition jars of her Strawberry preserve with selected friends and influencers to share on social media. Experts believe she is trying to use her profile to make millions in the food and lifestyle world like her friend Gwyneth Paltrow has with Goop.

But despite the health crisis gripping Harry's family, the Sussexes are ploughing on because they need 'a lot of money' to support their luxury lifestyle after previous deals failed to take off, such as with Spotify, and Netflix has put them 'in the last chance saloon', Mr Borkowski said.

Harry's decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the 'home' of Harry and Meghan's brand, he said.

Mr Borkowski said: 'There's an honesty about the declaration. It's fascinating and I guess the story has become bigger because of the idea that somehow there is a residency issue and this declaration that America is now the home of the brand.

'None of this surprises me. I think that the endeavour that they've set out over a period of time is obviously to establish a commercial model.

'But sooner or later, they've got to get beyond the hype and all those negative headlines and establish a commercial vehicle. They cannot maintain their status and their lifestyle without having something that is to getting them the type of money that they need to keep going', Mr Borkowski said.

'So everything at the moment seems to be commercially biased. This deal with Netflix. They have given them three projects. That's last chance saloon.

'They are under the microscope, which makes it very difficult to succeed because there's more talk about failure than there is success. They need some success stories. All eyes will be on their commercial viability’.

Prince Harry and Meghan Markle being interviewed by Oprah Winfrey. The incendiary conversation made global headlines

Prince Harry and Meghan Markle being interviewed by Oprah Winfrey. The incendiary conversation made global headlines

The Duke and Duchess of Sussex with their son Archie while in Cape Town in September 2019 - before Megxit and quitting as frontline royals

The Duke and Duchess of Sussex with their son Archie while in Cape Town in September 2019 - before Megxit and quitting as frontline royals

The couple are seen in February 2020, shortly after stepping off a plane in Canada following Megxit

The couple are seen in February 2020, shortly after stepping off a plane in Canada following Megxit

James Corden grabs Harry's iPhone and calls Meghan on FaceTime during a segment for the Late Late Show during the pandemic

James Corden grabs Harry's iPhone and calls Meghan on FaceTime during a segment for the Late Late Show during the pandemic

Prince Harry with James Cordon enjoying tea and scones in an open-top bus on The Late Late Show

Prince Harry with James Cordon enjoying tea and scones in an open-top bus on The Late Late Show 

Harry and Meghan attend the 2021 Salute To Freedom Gala at Intrepid Sea-Air-Space Museum in NYC

Harry and Meghan attend the 2021 Salute To Freedom Gala at Intrepid Sea-Air-Space Museum in NYC

Their lucrative Spotify deal was axed and Meghan was criticised by top Hollywood agent Jeremy Zimmer as 'not a great audio talent, or necessarily any kind of talent'

Their lucrative Spotify deal was axed and Meghan was criticised by top Hollywood agent Jeremy Zimmer as 'not a great audio talent, or necessarily any kind of talent'

The employees spoke out as media experts have suggested Harry and wife Meghan should rebrand themselves to salvage their faltering Hollywood careers. Pictured on their Netflix documentary

Harry and Meghan on a sofa at their Montecito residence in their Netflix documentary

The Duke of Sussex taking part in a Q&A with the San Francisco-based company BetterUp, one of the businesses he works for

The Duke of Sussex taking part in a Q&A with the San Francisco-based company BetterUp, one of the businesses he works for

Prince William, Prince of Wales, Catherine, Princess of Wales, Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex seen inside the Palace of Westminster during the Lying-in State of Queen

Prince William, Prince of Wales, Catherine, Princess of Wales, Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex seen inside the Palace of Westminster during the Lying-in State of Queen

Prince Harry, centre, arrives at Westminster Abbey for the coronation ceremony of Britain's King Charles III. Meghan stayed in the US and he left straight after his father was crowned

Prince Harry, centre, arrives at Westminster Abbey for the coronation ceremony of Britain's King Charles III. Meghan stayed in the US and he left straight after his father was crowned

The Diana Awards this year had been touted as a rare joint appearance by estranged brothers William and Harry but they did not appear at all together, with Harry dialling in later in the evening after his brother had left

The Diana Awards this year had been touted as a rare joint appearance by estranged brothers William and Harry but they did not appear at all together, with Harry dialling in later in the evening after his brother had left

Mindy Kaling, award-winning writer and actress, is among the exclusive group to have received jam from Meghan's first American Riviera Orchard batch

Mindy Kaling, award-winning writer and actress, is among the exclusive group to have received jam from Meghan's first American Riviera Orchard batch

Meghan Markle was seen congratulating her husband Prince Harry with a passionate kiss after he won a charity polo match in Miami last week

Meghan Markle was seen congratulating her husband Prince Harry with a passionate kiss after he won a charity polo match in Miami last week

Prince Harry's decision to pinpoint the day he and Meghan were 'evicted' from Frogmore Cottage by King Charles as the date his US residency began points to 'irritation' with his father and that he won't return to the UK, royal experts

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