Now it's £4.60 for a DIET COKE! Soaring pub prices hit new low as furious ... trends now
London's soaring pub prices have hit a new low after furious punters were charged almost £5 for a pint of Diet Coke.
The Alexandra, in Clapham, which sits just off Clapham Common, has become the latest boozer to face a backlash over the cost of its drinks.
It comes as outraged punters lashed out of the skyrocketing price of beer in the capital, with pints of larger now hurtling towards the £9 mark.
A receipt from The Alexandra, in the south of the city, revealed patrons to the venue last week forked out £9.20 for two pints of Diet Coke at £4.60 a glass.
The price is fractionally shy of the average cost pub-goers in the UK splash out for a pint of lager, which is £4.80.
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A receipt from The Alexandra, in the south of the city, revealed patrons to the venue last week forked out £9.20 for two pints of Diet Coke at £4.60 a glass
It comes as outraged punters lashed out of the skyrocketing price of beer in the capital, with pints of larger now hurtling towards the £9 mark (file image of Coke)
The Alexandra, in Clapham, south London, has become the latest boozer to face a backlash over the cost of its drinks
But it is significantly more than buying the drink in shops, with a two-litre bottle of Diet Coke at Tesco costing £1.85, while in Sainsbury's people can buy a pair of two-litre bottles for £3.50.
While in the rival Wetherspoon outlet at London Victoria, the price of a 398ml glass of Diet Pepsi is £1.75 - or £3.50 for more than pint's worth.
MailOnline has approached the Alexandra for comment.
The ballooning cost of drinks at Britain's beloved boozers have left punters worried - and accusing the industry of 'stealth' hikes.
Last week MailOnline revealed how the price of a pint one of London's historic watering holes, the Trafalgar Tavern, had skyrocketed to a staggering £8.80.
The Victoria-era establishment which sits on the Thames in Greenwich, south London, was highlighted as one of many pubs across the capital charging much more than the UK average of £4.80.
And the Dublin Castle in Camden, north London, which features prominently in the new Amy Winehouse biopic Back To Black, has prompted a fevered debate about just how much nights out in the capital can now cost.
A devoted pubs fan shared on X, formerly Twitter, how he loved the boozer's music selection but was taken aback when charged £7.80 for a pint of Cruzcampo lager.
Many more have now shared their outrage at prices in venues across London, which many now costing at the very least £7 - compared to the national average £4.70.
The historic Victorian-era Trafalgar Tavern in Greenwich, south London, offers pints of lager costing up to £8.80
A social media post about the Dublin Castle pub and music venue in Camden, north London, prompted an online discussion of rising pint prices across the capital
One commenter told of paying £8 for a pint at the Anchor in Southwark, near the Thames
Another punter paid £8.10 for a pint of Madri at the Slug and Lettuce in Soho, central London
Industry chiefs say pubs fearful for their own futures are under mounting pressures such as soaring rising energy bills, competition from supermarkets and still playing catch-up with rents after Covid-19 lockdown-inflicted closures.
Office for National Statistics figures showed the nationwide average for a pint of lager leapt by 10.8 per cent in the 12 months to last December - from £4.24 to £4.70 and the British Beer and Pub Association says it is now £4.80 - and £5.69 across London.
Draught bitter was up by 9.1 per cent, hitting £3.93 rather than the previous £3.60 - while experts have warned pints in London could even rise
