Animal rights group PETA crash ITV shareholders meeting in protest of creatures ... trends now
Animal rights protesters in frog masks crashed an ITV shareholders meeting today to protest what they claimed was the suffering of animals on I'm A Celebrity.
The show has used animals in many of their trials since its first series in 2002. Celebrities have often had to eat animal parts during some of the trials with Katie Price and Kim Woodburn memorably chowing down on fish eyes, cockroaches and a kangaroo testicle in the 2009 series.
In 2021 the show reportedly saw more than 13,000 complaints over the use of animals with the RSPCA saying they are 'concerned' with the way I'm A Celebrity 'portrays' animals.
Before they were frog-marched out, the protesters from People for the Ethical Treatment of Animals (PETA) peacefully disrupted ITV's meeting in London, telling the broadcaster's shareholders animals 'deserve better than to be used in cruel stunts'.
Holding a banner that read 'ITV: It's Cruelty to Animals... Get It out of I'm a Celeb!', the demonstrators Molly Elsdon and Lucy Ferguson, both 26, said: 'Animal abuse is not entertainment.
Animal rights group PETA crashed an ITV shareholders meeting today to protest what they claimed was the suffering of animals on I'm A Celebrity
Holding a banner that read 'ITV: It's Cruelty to Animals... Get It out of I'm a Celeb!', the demonstrators Molly Elsdon and Lucy Ferguson, both 26, said: 'Animal abuse is not entertainment
Molly Eldson, 26, (pictured) took part in a protest against Jet2 selling tickets to marine parks earlier this year
Her fellow demonstrator Lucy Ferguson, also 26, is a Digital Campaigns Officer at PETA
'Frogs and other animals deserve better than to be used in cruel stunts to boost TV ratings.
'ITV - drop animal abuse from I'm A Celebrity. It's animal