Lager giant Heineken will reopen 62 'lost' pubs across Britain in £40million ... trends now
Heineken is set to reopen 62 'lost' pubs across Britain after they were shut amid the cost-of-living crisis.
The lager giant's retail arm, Star Pubs & Bars, is planning to reopen or upgrade more than 600 pubs across the UK in a £39million expansion in a bid to attract punters working from home.
The move will include reopening more than 60 pubs in 2024, with 94 other sites set for refurbishments and the rest set to receive other varying upgrades.
The brewing giant said it wants to 'broaden each pub's use and appeal' following a surge in the number of people working remotely.
It comes as the British Beer and Pub Association reported that more than 500 pubs shut permanently last year, leaving 45,306 still running in the UK.
Meanwhile, it has predicted 750 more pubs could close by July after the industry was battered by lockdowns, a cost-of-living crisis and soaring energy costs.
Bar chain Slug and Lettuce fears thousands of its venues could shut as the company scrambles to plug £2billion in debts, while Wetherspoon has seen its profits surge and hopes to reopen more than 1,000 boozers.
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The Cherry Tree in Witham, Essex, had its reopening launch celebration this weekend following a £180,000 upgrade
Some of the pubs set to reopen have been revealed by Heineken's retail arm, Star Pubs & Bars
Heineken's investment will include 'subtle zoning' work aimed at encouraging customers to enjoy different activities such as watching sports, giving punters more incentive to visit throughout the day.
Among the pubs to reopen this year include The Cherry Tree in Witham, Essex, who had its reopening launch celebration this weekend following a £180,000 upgrade.
The Crown & Anchor in Aveley, Essex, reopened on Thursday following a £244,000
