Schemes and tricks used by Napa Valley's most elitist vineyards to stop wine ... trends now
Napa Valley's most elite wineries are panicking over their reputations being ruined as their fine wine is sold at discount prices.
It is a winery's worst nightmare for the product they dedicated years of time, effort and resources into to be sold at a price below its worth. When this happens, wine-drinkers don't see why they should pay full price after already purchasing it for a bargain price.
Even the most high-end wineries use schemes and tricks to tempt buyers. Businesses offer free shipping - to make customers feel like they're saving money while keeping the actual price of the wine high.
Other wineries networks of wine snobs to try and sell bottles down back-alleys, but this can be a risky game, wine experts have revealed, as some 'bad folks' will re-sell a bottle for a far cheaper price and destroy the brand.
The best wineries of Napa Valley have been fighting to keep the hefty price tags on their exclusive bottles as high as possible, which means fighting wine stores across the country who try to sell the luxury alcohol at a discount.
Napa Valley's most elite wineries are panicking over their reputations being ruined as their fine wine is sold at discount prices
Pictured: a 1500ml bottle of Realm Cellars' 2014 red magnum which is almost a whopping $4000
A bottle of Robert Craig Winery's 2019 Howell Mountain Cabernet Sauvignon costs $118 to buy straight from the Napa Valley winery. However, last month a San Francisco retailer sent out a promotional email offering the wine to its customers for $99.95.
Robert Craig's CEO, Elton Slone, said the promotion caused him 'sleepless nights' as customers began to complain that they had overpaid, according to the San Francisco Chronicle.
'I can't even tell you how frustrating it is,' Slone said - as more retailers are now asking if they can sell the fine wine, awarded 97 points by critic Antonio Galloni, for less than $100.
Discounting in the world of fine wine is a huge no-go, as it's widely considered a brand killer.
But other Napa wineries are facing similar problems as they lose control over how distributors, stores and
