Waitrose boss blames climate change on rising food prices: Supermarket hints ... trends now
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Waitrose's boss today blamed climate change on rising food prices.
James Bailey, the supermarket's executive director, warned that the cost of groceries will increase after announcing that all its meat, eggs, milk, fruit and veg will be sourced from 'regenerative farms'.
Speaking on Radio 4's Farming Today he said: 'We need to consider that prices should go up because the value of food at the moment needs reappraising by customers.
'Once you've understood the impact of the food system on climate change, on soil, on nature. [It shows] we need to go on a slow but maybe disruptive journey on informing customer about how important regenerative agriculture can be.'
Unlike organic food, which has a strict set of standards that includes no genetically modified ingredients and limits on pesticide and antibiotic use, regenerative agriculture is centred around protecting the soil to improve its biodiversity and ability to store carbon.
James Bailey, the supermarket's executive director, warned that the cost of groceries will increase after announcing that all its meat, eggs, milk, fruit and veg will be sourced from 'regenerative farms'
Kantar's latest grocery price inflation figure is 4.5 per cent - down from 17.5 per cent last year
It comes as the supermarket giant announced that from 2035 all of its meat, eggs, milk, fruit and veg will be sourced from 'regenerative farms' (stock image)
He added: 'If you believe the warnings on soil health, that we only have maybe 50 or 60 harvests left, if we don't change direction.
