Unless you have a toddler, you may never have heard of Blippi. But the self-made viral superstar is a hero among two to six-year-olds - and his fun kids' videos have been viewed over a billion times on YouTube alone.
Now, the former US Air Force serviceman looks set to become a household name has one of the most popular self-published shows on Amazon, a live show in the works and fans in 239 countries.
Blippi - real name Stevin John - originally wrote, filmed, starred in and edited the videos himself. Now he has an entire team to help him meet the demand for his catchy videos for youngsters.
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Stevin John served as a loadmaster for the US Air Force before he became a viral sensation with his children's educational videos. He originally dreamed of being a fighter pilot, not a kids' entertainer
John chose the colors orange and blue for Blippi's costume because blue is trustworthy and orange is creative (pictured as Stevin John on left and Blippi on right)
It's a far cry from his beginnings when he started making videos for his two-year-old nephew, wearing a costume made by his mom and only got a handful of views.
Just three and a half years later the 28-year-old has amassed millions of young fans - who love his catchy videos about tractors, garbage trucks and visits to fun places such as playgrounds and aquariums.
In an exclusive interview with DailyMail.com, John reveals how he went from fun uncle to a global internet sensation and shares his advice for other wannabe viral stars.
'It seems like the kids really enjoy me but the parents do too because they can keep their kids entertained with Blippi and they know it's safe content that's educational,' he said.
John told DailyMail.com his fans look up to him because he does things they wish they could do. For example: he toured a garbage and recycling facility
'I love the interaction I have with kids and parents on Facebook, Twitter, Instagram and email. It's really cool because if this was 10 years ago you couldn't really message Mr Rogers and say 'Hey Mr Rogers this is what I love about your show,' but kids can now.
'It's an amazing thing having access to all these platforms like YouTube which let you make a business out of creating content.
'Back in the day you had to go to auditions and go to the large networks and give them all the control.
'It's nice that YouTube gives you a voice and allows you to do the things you want to do.
'I'm really thankful that I'm in the position I'm in - I get to do fun things every day for a living. Basically I'm a kid again!'
John started making videos for his then two-year-old nephew Hunter (pictured with John) because he believed there wasn't enough high quality children's content on YouTube
Before becoming Blippi, John could not have been on a more different career path -serving in the military as a loadmaster for the US Air Force.
He joined up at 18 after high school and had dreams of becoming a fighter pilot - not a children's entertainer.
'I joined the Air Force and became a C-17 loadmaster with the 4th Nuclear Airlift Squadron.
When John was creating the name Blippi, he kept in mind how toddlers learn to talk from the front of their mouth
'C-17 is a cargo aircraft with a crew of three - pilot, co pilot and load master - so I was in charge of balancing the aircraft with tanks, helicopters, pallets of food and all that. I got to fly a lot around the nation although I was never deployed.
'I enjoyed being in the military but I didn't like the idea of eventually having a family and not being with them for months at a time so I did my term and decided not to reenlist.'
John moved to Los Angeles and began working in internet marketing and video creation for businesses.
It wasn't until his mid-20s when he moved back to his native Ellensburg, Washington that he got the idea of making children's videos after seeing his nephew Hunter, then two, watching poorly-made videos on YouTube.
He began brainstorming ideas about developing a kids character who could travel around making fun educational videos and with the help of his mom - who made his trademark orange and blue costume - Blippi was born - with the first video published on January 27, 2014.
John said his nephew Hunter (right) now understands his uncle's popularity. Hunter's brother Holden (center) is Blippi's biggest fan
When creating the name Blippi, John made up 800 one word names with simple sounds a toddler could mimic (pictured with his girlfriend Alyssa Ingham)
'I saw my nephew watch videos on YouTube and they weren't the best quality just background music with footage and I thought 'I can do something better than this and it will be fun to create content for him,'' he recalled.
'Then I went about creating a name and the outfit.
'For the name I sat down and made up about 800 one word names stuff like 'barboo', 'dindon' 'pingtu'.
'I wanted the shortest names, the most repeating letters as well as happy-sounding. 'I also remembered babies and toddlers learn to talk from the front of their mouth so I tried to use those kinds of sounds.
'The costume I actually wear now is version two. Version one was never published I didn't really think about the science of color or anything I just thought I'd dress up in something colorful and it had polka dots and lightning bolts, stripes - it was very noisy.
'Then I looked at the meaning of colors and narrowed it down to blue - which is trustworthy and orange which is creative.
'I wanted something that I looked presentable in but not a total dufus wearing and something a child would look super adorable wearing, so I settled on jeans, with a button-up shirt, bow tie, orange glasses and suspenders.
'My mom sewed the first hat and bow tie together, and I still use that same hat now.'
Stevin John's mother Nancy Herbert Grossman (pictured) helped design Blippi's first blue and orange costume. He published his first Blippi video January 27, 2014
The 28-year-old Air Force veteran said he enjoys meeting fans at meet in greets. He said some children act shy and some are starstruck by his presence
John did everything himself for his first few videos, filming, editing and graphics - as well as starring in them.
And while his first video only