NFL ratings dropped in 2016, and in an attempt to fix the problem, Fox Sports will reportedly experiment with six-second advertisements alongside their traditional 15- and 30-second spots.
According to a report by The New York Times, Fox Sports is attempting to make the six-second advertisement an 'industry standard'.
'When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,' said Fox Sports president Eric Shanks.
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Some have speculated that Colin Kaepernick's anthem protest led to diminished NFL ratings
Fox Sports is attempting to make the six-second advertisement an 'industry standard'. Pictured above the Budweiser advert during this year's Super Bowl
To help their advertisers gain more exposure, Fox Sports and the NFL's other network partners will need to generate better ratings than they did in 2016, when they dropped eight percent from the previous season, according to multiple reports.
One possible solution, as commissioner Roger Goodell explained before February's Super Bowl in Houston, was to make NFL games faster. And in addition to shorter commercials, Goodell feels the league can make adjustments to make games more enjoyable on television and in person.
'What we're trying to do is to make our product as exciting and our games as exciting and as action-packed as possible,' Goodell told reporters on February 1.
'One is, on instant replay... we bring the Surface tablet to the sideline to try to speed that process up so they could make a decision more quickly, and