A mother-of-two suffered fatal head injuries after falling off her bike while riding home from her mother's birthday party - just moments after she had taken a selfie.
Graphic designer Carmen Greenway, was with her mother Sherry returning from the celebration at a pub when the accident happened just 100 yards from her home, an inquest was told.
The 41 year old, who worked with her husband Rufus on an audio and visual company, had two cocktails and four glasses of wine at the party.
But she was not wearing a helmet and 'may have been riding relaxed and one handed' when she tumbled to the ground.
Graphic designer Carmen Greenway suffered fatal head injuries while cycling home from her mother's birthday celebrations at a pub, after falling from her bike moments after taking this selfie, pictured
A photograph showed she had taken a selfie just moments before coming off her bike near her home in Isleworth, west London, shortly after midnight on August 18, 2016.
An inquest heard she died six days later after suffering an epileptic seizure and heart attack in hospital due to the head injuries.
Her friend Emanuela Delvai described how Mrs Greenway, originally from Auckland in New Zealand, was riding her bike in front of the group before she fell.
In a statement read to the inquest, Ms Delvai added: 'I'm not sure how it happened, we rushed to her and she was completely unconscious.
'It took a while for her to regain consciousness and when she did she was very aggressive and shouting she wanted to go home. It was not like her.
'We had to pin her to the floor, there was blood coming from her ear and we didn't want to move her.
'An ambulance came and the bleeding was stopped before the ambulance arrived.'
Because of her injuries she was taken to St Mary's Hospital's major trauma centre in Paddington.
Coroner Dr Shirley Radcliffe said: 'A CT scan confirmed the injuries.
'She had two fractures and significant contusion and bruising to the right side, affecting the temporal and frontal lobe.'
While on the ward she was conscious but complained about the intense pain and her condition was monitored every four hours until her 'sudden and unexpected' death.
Reviewing evidence from Mrs Greenway's mother, Sherry Bennett, the coroner added: 'She was a strong, fit and healthy woman with a tolerance of pain.
'Whilst on the ward she repeatedly reported the pain as unbearable, both to family and friends and nursing and medical staff.
'She felt she was unnecessarily suffering intense pain for long periods of time and that her pain management was inadequate.'
She was given morphine for the headaches but had been able to walk and use her laptop