Before he was a party king, 'The Candyman' was a 'massive bogan with a massive mullet' at high school, an AFL draftee, a globe-trotting high-end fashion model, the husband of a Miss World, a divorcee, a wealthy businessman and a property mogul.
Born in Melbourne in March 1972, Beynon is the heir to the FreeChoice tobacconist retail empire.
Founded by his parents Trevor and Sandra, who live on the Gold Coast, the company claims to run more than 200 stores around the country.
In his youth, Beynon spent time between Victoria and Queensland.
He attended Clairvaux College, a boy's school on Brisbane's south side with the motto 'Christ is Our Life' for some of his high school years.
'He was a massive bogan with a massive mullet,' recalled one fellow student, who remembered him as a bit of a troublemaker.
'He fancied himself as a bit of a sporting kind of guy. He used to get in trouble a bit, disappeared off the face of the earth after school'.
Beynon started his football career at Southport Sharks Football Club on the Gold Coast, where his son, Valentino, now plays.
He posted an emphatic message of support for the club in 2015: 'This