Sloth clings on for life as loggers take it from its hime

A terrified sloth was filmed clinging to a 100ft-tall tree before illegal loggers chopped down its home and sold the animal into the tourist entertainment trade.

Although the three-toed sloth survived the fall as loggers chopped down its home in Peru, the animal was then bagged up and sold at market in the town of Iquitos for just £9.80.

It is one of many sloths captured by illegal loggers and sold into the growing exotic pet or entertainment trade, where they are then forced to take selfies with tourists.

A terrified three-toed sloth was filmed clinging to a tree as illegal loggers chopped it down i Peru

A terrified three-toed sloth was filmed clinging to a tree as illegal loggers chopped it down i Peru

The loggers shook the 100ft-tall tree before deciding to cut it down in an attempt to reach the sloth

The loggers shook the 100ft-tall tree before deciding to cut it down in an attempt to reach the sloth

The growing tourist craze which sees tourists taking selfies with wild animals and posting them to Instagram is fuelling the cruel treatment of sloths and other species in the Amazon, activists have warned.

The charity World Animal Protection said in a report that Instagram has seen a 292 per cent increase in wildlife selfies since 2014 around the world.

Of these, more than 40 percent involved humans 'hugging or inappropriately interacting with a wild animal'.

World Animal Protection said in the report released earlier this month that animals are captured and often battered to make them perform for tourism businesses.

'Behind the scenes these animals are often beaten into submission, taken from their mothers as babies and secretly kept in filthy, cramped conditions or repeatedly baited with food that can have a long term negative impact on their biology and behavior,' the group said.

'All too often, to the unsuspecting tourist, the cruelty that makes these animals submissive and available is entirely invisible.'

CEO Steve McIvor called the growing tourist craze 'ludicrous', saying it causes animals 'severe psychological trauma'.

Although the three-toed sloth survived the fall as loggers chopped down its home in Peru, the animal was then bagged up and sold at market in the town of Iquitos for just £9.80

Although the three-toed sloth survived the fall as loggers chopped down its home in Peru, the animal was then bagged up and sold at market in the town of Iquitos for just £9.80

It is one of many sloths captured by illegal loggers and sold into the growing exotic pet or entertainment trade, where they are then forced to take selfies with tourists

It is one of many sloths captured by illegal loggers and sold into the growing exotic pet or entertainment trade, where they are then forced to take selfies with tourists

The slow-moving three-toed sloths can do little to fend off human captors and are often easy for loggers to bag up

The slow-moving three-toed sloths can do little to fend off human captors and are often easy for loggers to bag up

'This industry is fuelled by

read more from dailymail.....

Get the latest news delivered to your inbox

Follow us on social media networks

PREV Piers Morgan: Trump Asia tour was a triumph - media failed
NEXT Deputy PM forced to deny sleaze claims