Cruise ships have traditionally been seen as a favourite of more elderly travellers and families, who like the peace and serenity of a life on the ocean wave.
But Richard Branson is hoping to change all that with a fleet of 'adults-only' cruise liners which are strictly over-18 and targeting trendy young professionals.
The businessman fired the starting pistol on construction of the first of his 'Virgin Voyages' fleet this week, and passengers are already paying £370 just to get on the waiting list for a ticket.
Richard Branson has unveiled his new-look cruise ship which will operate a strict 'adult-only' police when it launches in 2020
Ambitious designs have been planned for the ship, whose construction began in Genoa, Italy this week
Branson held a party at the shipyard this week, promising his new venture would be 'the most recognizable ship on the seas'
Although little detail has been revealed about the plans, promotional material for the ships promise 'rejuvenating day life, exciting nightlife and everything in between'.
The company named its keel laying ceremony this week a 'Ship Tease' and insisted the vessel will be 'adult by design'.
They are also targeting parents who want to leave their kids at home, with a new website insisting 'we've taken great care to design a place where you, your friends or your significant other can have