Women in East Asia are putting tiny pegs into their nostrils so their nose could look more European.
The Beauty trend apparently started from South Korea about two years ago and has spread to Japan, mainland China and Taiwan, where women with a pointier European nose are considered more attractive.
The Beauty trend, however, has sparked serious health concerns. In a recent case from China, a woman reportedly swallowed a peg by accident and the small item was later found in her stomach.
Before (left) and after (right) pictures show a model's nose apparently becoming pointier after she used the nasal pegs. The image was posted by a seller on Taobao, a Chinese shopping site
Women in Asia are using the nasal pegs and hook to make their nose look more attractive. The advertisement on Taobao shows models posing for before-and-after pictures with the product
One advertisement, using a Western model, asked the public 'is your nose perfect enough'. As the it shows, the curved pegs are to be put inside the nostrils and remain there
The non-surgical nose-lifting trend apparently involves a set of tools which are popular on shopping websites in East and South-east Asia.
A typical set consists of two small curved pegs, measuring two to three centimetres long, as well as one adjusting hook.
The most popular brand seems to come from South Korea, but various other copycat products have cropped up and sell for as little as £1.
According to the instructions online, users should first insert the two pegs into their nostrils respectively. The pegs are said to be made with silicone.
Then they should use the hook to adjust the pegs so they stand in a 45-degree angle inside the nose.
A typical set consists of several pegs of different sizes and a hook for adjusting the angle
The Beauty trend apparently started from South Korea about two years ago. Above is an advertisement found online showing the nasal sets which were made in South Korea
Online instructions say users should first insert the pegs into their nostrils. Then they should use the hook to adjust the pegs so they stand in a 45-degree angle inside the nose
One seller on China's popular shopping site, Taobao, claimed that because the product was invisible, it could be a woman's secret weapon in getting a beautiful nose without surgery.
An advertisement posted by