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What is the Tide Pod Challenge?

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With the potentially fatal Tide Pod Challenge resurfacing and going viral at the end of 2017, many have started to question whether humanity is doomed. 

The dangerous social media trend, in which teens film themselves eating Tide Pod laundry detergent capsules, has led to health officials warning against participating in the craze after a spike in ingestion cases. 

A number of the alarming clips have been uploaded to YouTube, prompting warnings from US officials and poison control centres not to ingest detergent. Now, YouTube is removing Tide Pod Challenge videos because they encourage 'dangerous activities'. 

The pods contain ethanol and hydrogen peroxide and are extremely toxic, often leading to diarrhoea and vomiting if any detergent is ingested. 

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those sold in Britain by companies including Persil and Aerial

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those sold in Britain by companies including Persil and Aerial

In a Twitter post last week, Tide warned that its detergent pods should be used for doing laundry and 'nothing else'. A video accompanying the statement included American Football star Rob 'Gronk' Gronkowski, who plays for the New England Patriots

In a Twitter post last week, Tide warned that its detergent pods should be used for doing laundry and 'nothing else'. A video accompanying the statement included American Football star Rob 'Gronk' Gronkowski, who plays for the

Eating Tide Pods was first discussed on KnowYourMeme.com in 2013 and YouTube removed a video of the first known instance of a teenager completing the Tide Pod Challenge in June 2014.

The Onion followed up with an op-ed entitled 'So Help Me God, I'm Going To Eat One Of Those Multicolored Detergent Pods' that satirically mocked the trend a year later.

Alongside this, College Humor's 'Don't Eat the Laundry Pods' video posted in March 2017 was viewed more than three million times and the Internet phenomenon has spread to become a popular meme.

What is the Tide Pod Challenge?

In 2012, Procter & Gamble released Tide Pod laundry detergent packs and soon after, reports revealed an increase in calls to poison control centres because thousands of children were consuming the product because of their sweet-like appearance.

In response to this, Tide were forced to release a safety video with tips on how to store the detergent pods and keep them away from children.

After The Onion article, YouTubers began to eat Tide Pods and upload videos which led to the hazardous trend growing and spurred College Humor to parody the challenge in a video that was viewed more than three million times.

In turn, this spurred Twitter users to discuss eating Tide Pods with some tweets on the subject becoming memes gaining over 7,000 retweets and 25,000 likes. 

At the peak of the Tide Pod Challenge's virality, a GIF of Oprah Winfrey eating on stage was tweeted out and became a meme joking that she epitomised the feeling of eating a detergent pack. The tweet got over 8,000 retweets and 25,000 likes.

Instagram user greenpantsu also posted a drawing of 'Tide Pod Chan', an anthropomorphic anime representation of Tide Pods. The image received 5,000 likes in three days.

The first YouTube video that saw someone eat, or pretend to eat Tide Pods, was posted on January 7 2018 by TheAaronSwan669 and soon after, more and more videos started to appear online. 

Some YouTubers have said that their Tide Pod Challenge videos have been removed

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