Chances are you are one of the 17 million Australians who are active on Facebook.
But did you know that Mark Zuckerberg and the rest of Facebook HQ have access to your entire history on the social network - even if you are not Facebook active?
From search history and messenger chats, to facial recognition files to a list of ad topics based on your browsing - Facebook has cracked the code to your digital identity.
There are 17 million active Facebook users across Australia - but it doesn't matter if you are or not. Facebook can still track you online
It targets users based on likes and interests and even a full archive of all active sessions.
To access your personalised digital footprint on Facebook, simply click on the top-right dropdown, click on settings and then 'Download a copy of your data file.'
The average time Australians spend on Facebook every day is 1.7 hours a day, according to a Nielsen report.
If you count the daily hours you spend on the social media site and the duration of time you've had an account - that's a shocking amount of data Facebook has access to.
Facebook founder Mark Zuckerberg is worth an estimated $92 billion
But the tracking Facebook carries out is not even exclusive to people with an active profile.
The way it works is that cookies - the digital signature stored by your device every time you visit a website - based on all your search histories, chats, photos uploaded and files sent are stored on a server by Facebook.