Alexa to become ‘breastfeeding friend’ for new mothers 

Alexa – Amazon’s voice assistant – is to become a ‘breastfeeding friend’ for new mothers  Public Health England (PHE) has employed the services of the voice-activated assistant to provide help support new mothers Breastfeeding rates in England are some of the lowest in the world, with just 0.5 per cent of women still breastfeeding after one year 

By Kate Pickles Health Reporter For The Daily Mail

Published: 01:20 GMT, 1 March 2018 | Updated: 02:03 GMT, 1 March 2018

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First she played music and answered questions about the weather.

Now Alexa – Amazon’s voice assistant – is to become a ‘breastfeeding friend’ for new mothers.

Public Health England (PHE) has employed the services of the voice-activated assistant to provide help and support to new mothers 24 hours a day, seven days a week.

Breastfeeding rates in England are some of the lowest in the world, with just 0.5 per cent of women still breastfeeding after one year (stock image) 

Breastfeeding rates in England are some of the lowest in the world, with just 0.5 per cent of women still breastfeeding after one year (stock image) 

Based on NHS advice and working with Mumsnet,

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