Residents living in a posh peninsular fear redevelopment of a hotel will transform it into Benidorm.
The 138-year-old Haven Hotel stands at the gateway of the millionaire's row at Sandbanks in Poole, Dorset, whose famous residents include former football managers Harry Redknapp and Graeme Souness and computer magnate Sir Peter Ogden.
Developers now want to bulldoze it and turn it into a six-storey apartment building which would then pay for the redevelopment of another hotel on the posh peninsula.
Initial plans submitted last year were met with outrage from well-heeled residents who formed a protest movement, Protect Sandbanks Group.
Protesters believe the apartment block would make Sandbanks resemble a British version of Benidorm, a Spanish resort known for its high rises and partying-culture.
The local council received more than 2,300 objections from people who described the block of flats as a 'monstrous carbuncle' that would overlook the multi-million pounds harbourside mansions.
A CGI image of what the the Sandbanks Hotel would look like if it was redeveloped into a new 185-bedroom hotel
The Haven Hotel would be turned into an apartment complex if plans go ahead. Pictured a CGI image of what it could look like
Richard Carr believes if the Haven Hotel is not redeveloped it would end of becoming a two-star venue. Pictured is an CGI image of the hotel included in the plans
Developer Richard Carr revealed the revised plans on behalf of the owner of the three hotels, FJB Hotels.
If plans are given the green light, the Haven Hotel would be turned into an apartment complex, the Sandbanks Hotel would be redeveloped as a new 185-bedroom hotel and the Harbour Heights would become an 38-apartment hotel and spa.
Despite developers scaling scheme back from what was a 10 storey block in the initial plans to a six storey one - objectors still fear it is overdevelopment.
The revised plans include drawings for a six-storey building on the Haven site at Poole Harbour, which is no taller than the current hotel.
Richard Carr hopes that the revised plans he submitted on behalf of developer FJB Hotels will 'appease' objectors
Protect Sandbanks Group Chairman John Morley said the updated plans would still involve the loss of the Haven Hotel and the 'overdevelopment' of the area.
He said: 'We'd like to reserve judgment as we have not seen any of the details, just a few images specifically selected by the developer.
'It does still seem to involve the loss of the historic hotel on the Haven site and speaking to members of our group and residents that is a major issue.