She may be a former Miss Universe Australia finalist but Lucy Zelic is more than just a pretty face.
If you're unfamiliar with the name or face, you're about to see and hear a lot more of her on your television screens over the next month as World Cup co-host on SBS.
This is Ms Zelic's second World Cup campaign.
Only this time, instead of being based in an Australian studio as she was in 2014, she will host every game live in Russia with former Socceroo Craig Foster.
Lucy Zelic kicked off the nightly World Cup coverage on SBS on Thursday night with co-host Craig Foster
Regular SBS viewers will be familiar with Lucy Zelic (pictured)
The younger sister of former Australian Socceroos Ned and Stan, Ms Zelic, 31 was a Miss Universe Australian finalist in 2007 while she was completing a degree in journalism and sports business.
Her media career kicked off in radio and later became commentator for W-League matches for Canberra United FC before she joined SBS in 2013.
Her SBS career kicked off as a sideline reporter for SBS's Friday night coverage of the A-League and sports television segment presenter for SBS World News Australia.
She began hosting the weekly football program The World Game in 2014.
Sport is in Lucy Zelic's blood, as the younger sister of two former Australian Socceroos
Many people don't know that Lucy Zelic was a Miss Universe Australia finalist in 2007
The SBS World Cup co-hosts paid tribute to the late great SBS soccer commentator Les Murray on opening night of their coverage on Thursday.
'Game one done. The tournament is well and truly underway and it’s a real privilege to work alongside my colleague and dear friend, Craig Foster on our showpiece event as an organisation. Paying tribute to our beloved Les during the coverage made it even more special. Thanks to all who tuned in,' Zelic posted on social media afterwards.