Google Chrome UPDATE: Major rival getting feature which could make YOU switch ...

Google Chrome is the undisputed reigning champion of the internet browser market.

In the first eight months of 2018 Google Chrome had a staggering 62.79 per cent chunk of the internet browser market, according to NetMarketShare.

Its nearest rival, the ageing Internet Explorer, had a 11.76 per cent share with Firefox behind on 10.23 per cent.

Microsoft’s newer browser Edge, which is bundled in with Windows 10, had just a 4.37 per cent slice of the internet browser market.

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Chrome is by far and anyway the most popular browser in the world, but some users may be tempted to switch after a rival launched a big new feature.

This week Mozilla announced that its Firefox browser will be getting a major privacy shake-up.

Firefox will start blocking all user tracking by default, which will affect cookies that hide in the background and follow your clicks.

This means that users will be protected from passing on, without realising, information on their internet behaviour to third-parties.

Google ChromeGoogle Chrome users could be tempted to switch after a rival announced a new feature (Image: GOOGLE • GETTY)

In a blog post, Mozilla’s head of product strategy Nick Nguyen said: “In the physical world, users wouldn’t expect hundreds of vendors to follow them from store to store, spying on the products they look at or purchase.

“Users have the same expectations of privacy on the web, and yet in reality, they are tracked wherever they go.

“Most web browsers fail to help users get the level of privacy they expect and deserve.

“In order to help give users the private web browsing experience

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