Simon, 58, was joined on the X Factor panel by Robbie Williams, 44, Ayda Field, 39 and One Direction star Louis Tomlinson, 26.
Putting their judging abilities to the test, the panel listened to a number of acts who were hoping to impress them.
However, Simon seemed to be a bit flustered and needed to have a little help to cool himself down.
The music mogul seemed very attached to a little blue fan as he continued to judge the acts taking to the stage.
Loving Simon and his mini fan! #XFactor
X Factor viewer
Simon’s little blue friend caught the attention of eagle eyed viewers who took to Twitter to voice their fascination.
One viewer wrote: “Loving Simon and his mini fan! #XFactor”
“Simon with that fan, iconic #XFactor,” a second added.
A third commented: “Simon was just chilling with his fan #XFactor.”
“Simon Cowell speaking into a hand held blue fan has won X Factor 2018 for me and its only ep1,” a fourth declared.
However, not everyone was pleased and made a joke of the situation.
X Factor 2018: Simon Cowell distracts viewers as they spot him doing THIS during