The 53-year-old Good Morning Britain broadcaster revealed new ratings comparisons between the ITV and BBC morning programmes, tweeting his 6.49 million followers: “BREAKFAST TV RATINGS UPDATE: Mon, Feb 29, 2016 (day @mrdanwalker joined @BBCBreakfast).” He then revealed the BBC had 1.6 million viewers and a 40 per cent share in 2016, while Good Morning Britain had 578,000 viewers and a 15 per cent share. On Monday December 3 2018, the BBC had dropped to 1.4 million and a 39 per cent share, while GMB had grown to 736,000 and a 21.8 per cent share.
Dan, 41, responded by tweeting to his 521,000 followers: “So… in summary: ITV have spent a fortune. You advertise like there’s no tomorrow. You make it all about you while we are a team.
“The wonderful fella before me had done the job for 15 years… and we still get double your audience. I’ll send your silver medal for Christmas.”
When Piers Morgan replied with a series of fishing emojis, indicating Dan had taken the bait, the BBC star said: “Actually… the #BBCBreakfast team have just caught a fish. Guess what? It’s twice the size of yours.”
Jumping in on the Twitter action to make a dig at his long-time rival Piers, Gary, 58, retweeted the post in view of his own 7.16 million followers.
“You must be distraught to be so comprehensively beaten every single day,” he wrote. “Thoughts are with you at this difficult time.”
Not to let Gary have the last word, Piers soon dug out an old tweet from the pundit which read: “Mcron is charismatic, smart and