Just after Christmas the streaming giant announced that their Netflix Original horror movie Bird Box had broken a record. Netflix tweeted: “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box. Best first seven days ever for a Netflix film!” However, according to CNN Business, this huge audience figure should be taken with a grain of salt.
The outlet writes: “It's an impressive figure, certainly, but one that also requires a Star Wars scroll-worth of disclaimers, qualifiers and questions –several of them immediately posed by journalists and TV industry rivals, who have been frustrated by the streaming giant's unwillingness to divulge such information.”
Meanwhile, The Hollywood Reporter’s Rebecca Keegan asked on Twitter: “Does [Bird Box director] Susanne Bier's agent use this data as leverage on her next film? How does a traditional studio considering her for a project view it?”
CNN Business points out that it’s hard to equate 45 million Netflix accounts to traditional box