Phillip Schofield, 56, who won an NTA with This Morning, shared a picture to his Snapchat of a sign which read: “This is a selfie free zone!”
The star didn’t seem too happy with the rule and wrote on it: “B******s.”
The presenter then followed up the image with a selfie of himself smiling as he defied the rule and wrote next to it: “Utter b******s.”
Following the uploads, the TV favourite posted a series of clips of him and Holly Willoughby sitting with their This Morning crew.
Their colleague, Alice Beer, who presents segments on the show, was seen in the background handing out tequila shots.
Phillip couldn’t resist having one and filmed himself swigging a shot as Holly laughed beside him.
Elsewhere, Piers Morgan, 53, also revealed he had broken the ceremony awards and posed next to the sign.
The Good Morning Britain host beamed away to the camera along with his pals, Jamie Redknapp his son Jamie, Freddie Flintoff, Jack Whitehall and Mark Wright.
He captioned
