Women now have an average 36DD bra size (Image: Getty)
Sales figures from Selfridges show the most popular size bought by women and girls is now up by one chest size and three cup sizes from a 34B 11 years ago.
And in former decades, women who wore bras larger than a C cup were generally considered to have larger than average breasts.
But more than half (53 percent) of cupped bra sales are now a 34DD or larger.
Related articles Rita Ora exposes breasts at GQ Awards 2018 after party Ayda Field’s hubby Robbie Williams’ shock name for her assets REVEALED
Tam Fry, of the National Obesity Forum, said: "Dress sizes have gone up as women have increased their weight