Holly Willoughby, 38, displayed her natural beauty in the close-up shot as she beamed away next to her mum, Linda, 71.
The mother-and-daughter appeared delighted to be in each other’s company in Southampton.
Holly and Linda both share the same piercing eyes, short blonde locks and beautiful smile.
The This Morning star was joined by her mum as she presented the naming ceremony of £750 million cruise ship, MSC Bellissima.
Mumma
Holly Willoughby
Holly captioned the look-a-like shot: “Mumma…”
Her selfie caught the attention of Good Morning Britain host, Piers Morgan, who believed Holly’s mum looked more like her sister.
Complimenting Linda, Piers commented: “Sista, surely?”
Many of Holly’s other 5.2 million followers also thought Holly has great genes in her family.
One person gushed: “Can see where you get your good looks and beautiful smile from.”
Another said: “Your mum is gorgeous - you’ve obviously got great genes!!"
Holly Willoughby's mum received a compliment from Piers Morgan (Image: INSTAGRAM • WENN • ITV )
Piers Morgan commented on
