There are 10 million hay fever sufferers in the UK (Image: Getty Images)
Prices vary from just 4p for a tablet from a discount store to a hefty 43p for a leading brand. Now sufferers are being told to cash in on the revelation. Which? said: "Want to save money on allergy relief medication? Ditch the big brands. Our research found that generic hay fever remedies cost nearly 10 times less and work just as well." It said the hay fever season kicks off for many this month, spelling misery for the UK's 10 million sufferers who will be feeling the first twitches of sneezing, wheezing and itchy eyes.
"Choosing the right remedy can be confusing and - if you suffer throughout the spring/ summer season - expensive," said the consumer watchdog.
"We found generic antihistamines that are many times cheaper than branded ones. And if you buy from a supermarket or discount store, you
