There are 10 million hay fever sufferers in the UK (Image: Getty Images) Prices vary from just 4p for a tablet from a discount store to a hefty 43p for a leading brand. Now sufferers are being told to cash in on the revelation. Which? said: "Want to save money on allergy relief medication? Ditch the big brands. Our research found that generic hay fever remedies cost nearly 10 times less and work just as well." It said the hay fever season kicks off for many this month, spelling misery for the UK's 10 million sufferers who will be feeling the first twitches of sneezing, wheezing and itchy eyes. Related articles Hay fever warning: When to start taking treatment this season Best supplements for hay fever: Five supplements to prevent symptoms "Choosing the right remedy can be confusing and - if you suffer throughout the spring/ summer season - expensive," said the consumer watchdog. "We found generic antihistamines that are many times cheaper than branded ones. And if you buy from a supermarket or discount store, you can save even more." Pharmacist Michael Line says the best treatment depends on the severity of your symptoms. The first port of call should be a once-daily oral tablet, he said. The active ingredient will be either loratadine or cetirizine. Which? said: "When we checked prices, using [shopping comparison website] Mysupermarket data, we found that prices of cetirizine and loratidine tablets varied wildly, from as little as 4p for generic versions, to 43p for the branded option. "A 14-tablet pack of Tesco loratadine (13p a tablet) is three times cheaper than a pack of popular brand Clarityn (39p a tablet). "Piriton is one of the most popular branded tablets containing cetirizine. "A pack of generic cetirizine is just 4p a tablet at Poundstretcher. Boots own-brand version is 29p a tablet." Prices vary from just 4p for a tablet from a discount store to a hefty 43p for a leading brand (Image: Getty Images) ALLERGY TIPS Stay indoors on high pollen count days Shower and change clothes to remove pollen Don't hang washing out on high-pollen days Apply a nasal allergen barrier balm Keep windows closed when indoors Early morning and evenings are prime times Pharmacists are great source of information Allergy UK's helpline is 01322 619898All rights reserved for this news site express.co.uk and under his responsibility