Media executives live in terror that the audience will die

purvesBroadcaster Libby Purves (Image: David Levenson/Getty Images)

The BBC Radio 4 presenter, 69, thinks programmes set in the 1950s and early 1960s resonate with viewers because they remind them of their own childhoods. Making the comments in her Radio Times column, Purves said: “We baby boomers can take or leave the bonnet-shows like Vanity Fair, and cod-medieval legends seem mainly to suit the young, but we are riveted by shows like Call The Midwife and Endeavour. “It’s not nostalgia, but something odder and richer,” she continued.

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It’s not nostalgia, but something odder and richer

Libby Purves

“We recognise from infancy the look and feel of the Fifties and early Sixties: “folk in oldstyle hats and coats”, civil formality, social shibboleths, stone sinks. 

She added: “As we move towards grandparenthood

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