But the excitable fans going wild yesterday were there for the opening of the world's biggest Primark store.
An estimated 5,000 eager shoppers flocked to the massive five-storey shop in the centre of Birmingham.
The 161,000sq ft store occupies the entire site of the former shopping centre and comes complete with a Disneythemed cafe, a barber shop and beauty studio, as well as Primark's standard offering - affordable fashion.
The development, four times the size of Primark's previous Birmingham store, is thought to have cost about £70million.
Primark,