Holidays spent in sun-soaked Spanish resort Benidorm are a go-to for many British travellers. Earlier this year, Express.co.uk flagged how UK travellers were flocking to the seaside hotspot in an attempt to get away from current Brexit turmoil. Occupancy of hotels was up, as well as figures from Hostec showing 42.7 per cent of Benidorm tourists come from the UK. Yet a new study has claimed to show the real reason the resort is so popular.
Research from AlphaRooms.com revealed a whopping 23 per cent of bookings to Benidorm were sparked solely by the ITV show of the same name.
One in five Britons who were surveyed confessed the sole reason for venturing there was due to watching the TV show set in the seaside resort, which features hilarious actors Sherrie Hewson and Tim Healy.
Therefore they claim the reason for demand is purely down to the scripts.
The show told how Love Island, set in Mallorca, has a similar impact on tourism rates, as did rowdy party series Ibiza Weekender.
Back on home turf, TOWIE proved popular driving Essex tourist numbers.
Holidays 2019: The REAL reason Britons flock
