The British airliner boasts a mixed fleet of Airbus and Boeing wide-bodied aircrafts operating out of North America, the Caribbean, Africa, the Middle East and Asia from its bases in Heathrow, Gatwick and Manchester. In 2012, Virgin Atlantic carried 5.4 million passengers, making it the seventh-largest UK airline in terms of passenger volume. However, a year later, on December 31, 2013, founder Sir Richard Branson announced a pre-tax loss of £51million.
As a result, the company soon looked at ways it could start cutting its cost, with the airline announcing plans to scrap flights to Sydney, Tokyo, Mumbai, Vancouver and Cape Town.
However, it was revealed during ITV’s series “Virgin Atlantic: Up In The Air” how they also started planning a new lower-cost aircraft to add to their fleet.
The narrator revealed in 2015: “In a bid to keep up with the competition, the airliner is investing millions in one of these – the new 787 Dreamliner.
“It is being built by Boeing in the States.
Richard Branson announced his company was losing a lot in 2014 (Image: GETTY)
The documentary showed how the company purchases interiors (Image: ITV)
In a bid to keep up with the competition, the airliner is investing millions in one of these
Virgin Atlantic: Up In The Air
“The first of 17 on order, this fuel saver will replace almost half the airliner’s fees and start saving them money.
“The company’s deign manager – Nik Lusardi – is on an unusual shopping trip to the Boeing factory near Seattle.”
The series then showed Mr Lusardi hand-picking what would go inside the plane.
He told the cameras: “We are going to choose the interior for the 787.
“I’ve been here about three times before, so I’m just getting my bearings again.
“But I know there won’t be very many special offers on – they don’t do two for one here.
“It’s mind-boggling how much expensive it can be, but I just spend the money.”
The narrator then discussed how the company will customise